Our story
Yahya Alkassar
About the founder
Yahya Alkassar
Yahya Alkassar
About the founder
The journey into the world of art began in 1992, under the guidance of my father, in a shop located in the Al-Hamidiyah market. It was there that our simple beginnings took root, and the foundations of our artistic vision were nurtured. This journey was certainly challenging, as art is not merely about applying techniques and skills; it also requires effort and a refined taste to understand people’s preferences and inclinations.
About us
How it all startedThe Journey of Crafting Fragrances
From a young age, I felt a great passion for perfumes and fragrances and had a strong desire to learn the art of creating them. Through my father’s work journey, I too began to learn this beautiful and complex craft. This journey started with him teaching me the basics, and over time, my skills improved, and my experience broadened.
As time went by, we started to attract the attention of many customers who requested our products by name, which proved the quality of our products and the trust our customers had in us. But we didn’t stop there; we always strived for development and improvement, eventually reaching a stage where we could innovate the shape of the bottles and diversify the scents and colors.
As our business grew, we decided to take this fine art to a broader horizon, expanding and finding wide acceptance in Lebanon and Europe in general, especially in Germany. This new step in our journey created a unique impression among our customers, establishing a loyal and dedicated customer base for our products.
Today, as a new generation in this refined art, we proudly carry the torch of this great legacy built by my parents, and we are honored to be part of this artistic journey. We promise to continue developing this art and improving our products, ensuring they will be passed down to future generations.